Royal Dansk Privacy Policy

Effective Date: February 1, 2022

If you are a California resident, please click here for specific information about our privacy practices under California law.

In this Privacy Policy, we describe how Kelsen Group doing business as Royal Dansk (“Royal Dansk,” “we,” “us,” or “our”) collects, uses, and discloses your information. We also describe the rights and choices you have regarding our use of your information. This Privacy Policy applies to the information that we collect about users of the Royal Dansk; any related mobile app; and users of other websites and mobile apps that are owned and operated by us that link to this Privacy Policy. We refer to our websites and mobile apps, and the services available through and related to them as, collectively, the “Services.” Your use of the Services is subject to this Privacy Policy and our Terms of Service.

Information collected through the Services is controlled by Kelsen Group A/S (hereinafter "Kelsen"), CVR nr. 27703666, with registered office at Bredgade 27, 8766 Nørre Snede, Danemark.


This Privacy Policy contains the following sections:

  1. The Information We Collect
  2. How We Use Your Information
  3. How We Share and Disclose Your Information
  4. Cookies and Similar Technologies
  5. Online Analytics and Advertising
  6. Retention of Your Information
  7. Third-Party Links and Features
  8. Your Rights & Choices Regarding Your Information
  9. Additional Information for Residents of Certain Jurisdictions
  10. Children’s Privacy
  11. How We Protect Your Information
  12. Employment Applications
  13. Changes to Our Privacy Policy
  14. Contact Information



Information You Provide to Us
We collect information directly from you through your use of our Services. For example, we collect information from you:

We will collect any information that you choose to provide to us. The information we collect generally includes:

Information We Collect Through Automated Means
When you use our Services, we collect certain information automatically as described in this section. We and our service providers (which are third-party companies that work on our behalf) may use a variety of technologies, including cookies and similar tools, to assist in collecting this information. You can learn more about our use of cookies and similar tools in the Cookies and Similar Technologies section below.

We and our service providers also may collect and combine diagnostic and usage information collected on our Services with other information about your online activities over time, including use of other devices, websites, or apps, if such services also use the same vendors.

Information We Collect from Social Media Platforms
When you “like” or “follow” us on Facebook, Instagram, Twitter, or other social media sites, we may collect some information from you including your name, e-mail address, and any comments or content you post relevant to us. We also collect your information if you sign up for one of our promotions or submit information to us through social media sites.


We and our service providers use the information described above to accomplish the following purposes:

We may combine the information we collect through the Services with information that we collect automatically or receive from other sources and use such combined information in accordance with this Privacy Policy.

We may aggregate, de-identify, and/or anonymize any information collected through the Services in such a way that we cannot reasonably link information to you or your device and use such aggregate, de-identified, or anonymous information for any purpose, including without limitation for research and marketing purposes.


We and our service providers will share the information we collect from and about you for the following purposes:

We may share or disclose such aggregate or anonymous information with any third party, including advertisers, promotional partners, and sponsors.


To collect the information in the “Information We Collect Through Automated Means” section above, we and our service providers use web server logs, cookies, tags, tracking pixels, and other similar tracking technologies (“Cookies”).

Cookies are typically classified as either “session cookies,” which do not stay on your device after you close your browser or “persistent cookies,” which will usually remain on your device until you delete them or they expire. Sometimes cookies are placed by us (“First-Party Cookies”) and sometimes they are placed by others (“Third-Party Cookies”). Different cookies are used to perform different functions on our Services:

There are a number of ways you can manage what cookies are set on your devices depending on your jurisdiction. If you do not allow certain cookies to be installed, the Services may not be accessible to you and/or the performance or features of the Services may be compromised. See Online Analytics for more information.



We may use third-party web analytics services (such as those of Google Analytics) on our Services to collect and analyze your activity; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.

If you receive email from us, we may use certain analytics tools, such as tracking pixels, to capture data such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

Notice Concerning Do Not Track.
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for third-party purposes, which is why we describe a variety of opt-out mechanisms above. However, we do not currently recognize or respond to browser-initiated DNT signals. Learn more about Do Not Track.


We keep your information for no longer than necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws.


The Services may contain links to third-party websites, third-party plug-ins (e.g., Facebook, Instagram, and Twitter). If you choose to use these websites, plug-ins, or services, you may disclose your information not just to those third parties, but also to their users and the public more generally depending on how their services function. If you choose to use these services, we are not responsible for the content or practices of such third-party websites or services. The collection, use, and disclosure of your information will be subject to the privacy policies of the third-party websites or services, and not this Privacy Policy. We urge you to read the privacy and security policies of these third parties.


Marketing Communications
If we send you marketing communications in your jurisdiction (based on our relationship with you, your consent, or applicable law), you may instruct us not to use your contact information to contact you by email, postal mail, or phone regarding products, services, promotions and special events that might appeal to your interests by contacting us using the information below.

In commercial email messages, you can also opt-out by following the instructions located at the bottom of such emails. Please note that, regardless of your request, we may still use and share certain information as permitted by this Privacy Policy or as required by applicable law. For example, you may not opt-out of certain operational emails, such as those reflecting our relationship or transactions with you.

Privacy Rights
Your local laws (such as those in the European Union, California, or Nevada) may permit you to exercise certain rights with respect to the information we collect from and about you. Please see Additional Information for Residents of Certain Jurisdictions for more information.

  1. Additional Information for Residents of Certain Jurisdictions

Your local laws may entitle you to additional information or permit you to exercise certain rights with respect to the information we collect from and about you. Such rights vary depending upon your location, and we may request information from you to confirm your identity before responding to your request. Certain information may be exempt from such requests under applicable law. In some circumstances, if you still ask us to delete your information, you may no longer be able to access or use our Services.

California Residents

Additional Information
If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
Throughout our Privacy Policy, we discuss in detail the specific pieces of personal information we collect from and about our users. Under the CCPA, we are also required to provide you with the “categories” of personal information we collect as defined by California law. Depending upon the types of services you use, the categories we collect are: Identifiers (such as name, address, email address); commercial information (such as transaction data); financial data (such as credit card information); internet or other network or device activity (such as browsing history or app usage) demographic information (age); location information; user-generated content; inference data about you (e.g., the additional products and services we think you may be interested based on prior purchases or usage data); and other information that identifies or can be reasonably associated with you. Please see The Information We Collect for more information.

We use the above categories of information that we collect from you and from social media companies, and analytics partners in order to provide and manage the Services you request; to contact you; to analyze the use of our Services; to market our Services to you; for bug detection and error reporting; to audit consumer interactions on the Services; to protect the rights of the Services; for legal compliance; and with your consent. For more detail regarding the purposes for which we use information, please see How We Use Information for more information.

Depending on the circumstances, we may share any of the above categories of information we collect with: business partners to provide you with services that you request; service providers; other parties, including government entities, when required by law or to protect our users and services; social media services pursuant to that service and your settings; and with your consent or in connection with a corporate transaction. In addition, we may share device information and identifiers and internet or other network or device activity with entities that provide content, advertising, and functionality. See the How We Use Your Information and How We Share and Disclose Your Information for more information.

The CCPA sets forth certain obligations for businesses that “sell” personal information to third parties. We do not engage in such activity and have not engaged in such activity in the past twelve months from the effective date of this Policy.

California Privacy Rights

If you are a California resident, the CCPA allows you (or an authorized agent acting on your behalf) to make certain requests related to your personal information. Specifically, the CCPA allows you to request us to:

The CCPA further provides you with the right not to be discriminated against (as provided in applicable law) for exercising your rights. We will take reasonable steps to verify your identity before responding to a request. If you would like further information or make a request, or if you are an authorized agent making a request on a user’s behalf, please contact us at

The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes.

European Union Economic Area & Brazilian Residents

Legal Bases for Use of Your Information
Certain jurisdictions require that companies only process your “Personal Data” if they have a “legal basis” for processing your Personal Data. To the extent those laws apply, our legal bases for processing Personal Data are as follows:

Privacy Rights
If you are a citizen of the European Economic Area (“EEA”), the United Kingdom, or Switzerland, you may request that we:

To make such a request, please contact us at, and include “EU Data Subject Request” or in the subject line.

Data Transfers
Please note that, in providing services to you, we may subcontract the processing of your data to, or otherwise share your data with, Royal Dansk affiliates and subsidiaries, trusted service providers, and trusted business partners in countries other than your country of residence, including the United States, in accordance with applicable law. By providing us with your information, you acknowledge any such transfer, storage, or use.

If applicable, you may make a complaint to the data protection supervisory authority in the country where you are based. Alternatively, you may seek a remedy through local courts if you believe your rights have been breached.

Nevada Resident Privacy Rights
Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” (as such terms are defined by Nevada law). We do not engage in such activity.


The Services are intended for children under 13 years of age. No one under age 13 may use the Services or provide any information to or on the Services. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Services. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.


We take measures to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure, or access. However, no method of transmission or electronic or physical storage is absolutely secure.


We reserve the right to amend this Privacy Policy at any time. We will make the revised Privacy Policy accessible through the Services, so you should review the Privacy Policy periodically. You can know if the Privacy Policy has changed since the last time you reviewed it by checking the “Effective Date” at the beginning of this Privacy Policy. If we make a material change to this Privacy Policy, we will provide you with notice in accordance with legal requirements. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.


If you wish to contact us regarding our information practices or in relation to this Privacy Policy, please email us at